Privacy Policy — Dominion Detailers
Privacy & Data Protection

Privacy Policy

We respect your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and safeguard your data.

Effective: January 1, 2025 CPRA Compliant CCPA Compliant GDPR-Informed A2P 10DLC
Last updated: January 1, 2025

Privacy Policy Overview

Welcome to Dominion Detailers. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our mobile detailing services, visit our website, or communicate with us.

🔒 Our Privacy Commitment

We collect only what we need to provide excellent service. We never sell your personal information to third parties. You have control over your data and can exercise your privacy rights at any time.

Key Points:

  • We collect contact, vehicle, payment, and technical information to provide detailing services.
  • We use your information to schedule appointments, process payments, and communicate with you.
  • We share information only with service providers necessary to operate our business.
  • You have rights to access, correct, delete, and control your personal information.
  • California residents have additional rights under CPRA/CCPA.
  • We comply with TCPA and carrier requirements for SMS/text messaging.

Who We Are:

Dominion Detailers is a mobile automotive detailing service operating in Washington DC, Maryland, and Virginia. We provide professional detailing services for cars, RVs, boats, and other vehicles at your location.

Contact Information:
Phone: (571) 304-5237
Email: [email protected]
Service Area: DC, MD, VA

Information We Collect

We collect information that you provide directly, information collected automatically, and information from third-party sources.

📝 Information You Provide

Contact Information
  • Name: First and last name
  • Email Address: For booking confirmations and communications
  • Phone Number: For appointment reminders and service coordination
  • Service Address: Location where you want detailing services performed
  • Billing Address: If different from service address
Vehicle Information
  • Make, Model, Year: To prepare appropriate equipment and products
  • Vehicle Type: Car, truck, SUV, RV, boat, etc.
  • Color & Condition: To provide accurate quotes and service
  • Special Requests: Pet hair, stains, odors, or other concerns
  • Photos: Before/after photos you may provide or we may take
Payment Information
  • Payment Method: Credit/debit card, digital wallet information
  • Billing Details: Name, address, ZIP code
  • Transaction History: Records of payments and services
  • Note: We use secure third-party payment processors (Stripe, Square, etc.). We do not store full credit card numbers on our servers.
Communications
  • Messages: Emails, text messages, phone calls, chat messages
  • Feedback: Reviews, testimonials, survey responses
  • Support Requests: Customer service inquiries and complaints
  • Marketing Preferences: Your consent choices for promotional communications

🖥️ Information Collected Automatically

Technical & Usage Data
  • Device Information: Device type, operating system, browser type
  • IP Address: Your internet protocol address and approximate location
  • Cookies & Tracking: See our Cookie Policy below
  • Website Activity: Pages visited, time spent, links clicked, referral source
  • Log Data: Access times, error logs, performance data
Location Information
  • Service Location: Address where you request detailing services
  • Approximate Location: Derived from IP address to verify service area
  • GPS Data: Only if you enable location services on your device (optional)

🔗 Information from Third Parties

  • Social Media: If you connect via Facebook or Instagram, we may receive basic profile information (name, email, profile picture) per your social media privacy settings.
  • Referral Partners: If you're referred by a partner or affiliate, we may receive your contact information.
  • Public Sources: Information from publicly available sources to verify service addresses.

How We Use Your Information

We use your personal information for the following purposes:

🚗 Service Delivery

  • Schedule and coordinate mobile detailing appointments
  • Provide detailing services at your location
  • Send appointment confirmations, reminders, and arrival notifications
  • Communicate about service details, delays, or changes
  • Coordinate access to your vehicle and service location

💳 Payment Processing

  • Process payments for services rendered
  • Issue invoices and receipts
  • Manage refunds and billing disputes
  • Maintain transaction records for accounting and tax purposes

📞 Customer Support

  • Respond to your questions, requests, and feedback
  • Resolve service issues and complaints
  • Provide technical support for our website and booking system
  • Follow up on service quality and satisfaction

📱 Marketing & Communications (With Your Consent)

  • Send promotional offers, discounts, and special deals
  • Share seasonal service reminders (e.g., spring detailing, winter prep)
  • Provide tips and advice for vehicle care
  • Invite you to refer friends or leave reviews
  • Note: Marketing communications require your explicit opt-in consent. You can opt out at any time.

📊 Business Operations & Improvement

  • Analyze service trends and customer preferences
  • Improve our website, booking system, and service quality
  • Train staff and evaluate performance
  • Conduct internal research and analytics
  • Manage business operations, accounting, and compliance

🛡️ Legal & Security

  • Comply with legal obligations and regulations
  • Protect against fraud, abuse, and security threats
  • Enforce our Terms of Service and other policies
  • Respond to legal requests and prevent harm
  • Maintain records for dispute resolution

Legal Basis for Processing (GDPR-Informed)

We process your information based on: (1) Contract – to provide services you've requested; (2) Consent – for marketing and optional features; (3) Legitimate Interests – to improve services and prevent fraud; (4) Legal Obligation – to comply with laws and regulations.

Sharing & Disclosure of Information

We do not sell your personal information. We share information only as described below:

🤝 Service Providers & Business Partners

We share information with trusted third-party service providers who help us operate our business:

Category Purpose Examples
Payment Processors Process credit card and digital payments Stripe, Square, PayPal
Scheduling Software Manage bookings and appointments Calendly, Acuity, custom CRM
SMS/Text Providers Send appointment reminders and notifications Twilio, Bandwidth, etc.
Email Services Send confirmations and communications Mailchimp, SendGrid, Gmail
Analytics Tools Understand website usage and improve experience Google Analytics, Facebook Pixel
Cloud Storage Store customer records and photos AWS, Google Cloud, Dropbox
Advertising Platforms Show relevant ads (with your consent) Google Ads, Facebook Ads

All service providers are contractually required to protect your information and use it only for the purposes we specify.

⚖️ Legal & Compliance

We may disclose information when required by law or to protect our rights:

  • In response to subpoenas, court orders, or legal process
  • To comply with government or regulatory requests
  • To protect the rights, property, or safety of Dominion Detailers, our customers, or others
  • To enforce our Terms of Service or other agreements
  • To prevent fraud, security threats, or illegal activity

🏢 Business Transfers

If Dominion Detailers is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the successor entity. We'll notify you of any such change.

✅ With Your Consent

We may share information for other purposes with your explicit consent, such as:

  • Sharing before/after photos on social media or our website (requires separate photo release consent)
  • Sharing testimonials or reviews you provide
  • Participating in joint promotions with partners

🚫 We Do Not Sell Your Personal Information

Dominion Detailers does not sell your personal information to third parties for money. However, "sharing" for cross-context behavioral advertising (e.g., Facebook Pixel, Google Ads) may be considered a "sale" or "share" under California law. You can opt out using the controls below.

Your Privacy Rights

You have the following rights regarding your personal information:

🔍 Right to Know & Access

You can request to know what personal information we have collected about you, including:

  • Categories and specific pieces of personal information collected
  • Sources from which we collected the information
  • Purposes for collecting or sharing the information
  • Categories of third parties with whom we share information

📥 Right to Data Portability

You can request a copy of your personal information in a portable, machine-readable format.

✏️ Right to Correction

You can request that we correct inaccurate or incomplete personal information.

🗑️ Right to Deletion

You can request that we delete your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention, completing transactions).

🚫 Right to Opt-Out

You can opt out of:

  • Sale/Sharing: Opt out of "sale" or "sharing" of personal information for targeted advertising
  • Marketing Communications: Unsubscribe from promotional emails and texts
  • Cookies & Tracking: Manage cookie preferences or use browser settings

⚙️ Right to Limit Use of Sensitive Information

You can request that we limit the use of sensitive personal information (if applicable).

⚖️ Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights. You will receive the same quality of service regardless of whether you exercise your rights.

📝 How to Exercise Your Rights

To exercise any of these rights:

We'll verify your identity (to protect your privacy) and respond within the time required by law (typically 45 days, extendable by 45 days if needed).

🔐 Identity Verification

To protect your privacy, we'll verify your identity before processing requests. We may ask for information such as your name, email, phone number, and recent service details. We'll only use this information for verification purposes.

California Privacy Rights (CPRA/CCPA)

If you're a California resident, you have additional rights under the California Privacy Rights Act (CPRA) and California Consumer Privacy Act (CCPA).

📊 Categories of Personal Information We Collect

Category Examples Collected?
Identifiers Name, email, phone, address, IP address ✓ Yes
Customer Records Contact info, payment info, service history ✓ Yes
Commercial Information Purchase history, service preferences ✓ Yes
Internet Activity Browsing history, website interactions ✓ Yes
Geolocation Data Service address, approximate location ✓ Yes
Audio/Visual Photos of vehicles, call recordings ✓ Yes
Inferences Service preferences, customer profile ✓ Yes
Sensitive Personal Info Precise geolocation (if enabled) Limited

🔄 How We Use & Share Personal Information

We use personal information for the business purposes described in the "How We Use Your Information" section above. We share information with service providers as described in the "Sharing & Disclosure" section.

💰 Sale & Sharing of Personal Information

Sale: We do not sell personal information for monetary consideration.

Sharing: We may "share" personal information for cross-context behavioral advertising (e.g., using Facebook Pixel, Google Ads to show you relevant ads on other websites). Under CPRA, this is considered "sharing" and you have the right to opt out.

Categories Shared for Advertising: Identifiers (email, phone), internet activity, inferences.

Opt-Out: Use the "Do Not Sell or Share My Personal Information" link below.

🕐 Retention Periods

We retain personal information for as long as necessary to provide services, comply with legal obligations, and resolve disputes. See Data Retention section for details.

🌐 Global Privacy Control (GPC)

We honor opt-out preference signals such as Global Privacy Control (GPC) where required by California law. If your browser sends a GPC signal, we'll treat it as a request to opt out of sale/sharing.

📞 Authorized Agent

You may designate an authorized agent to submit privacy requests on your behalf. The agent must provide proof of authorization (signed permission or power of attorney). We may also require you to verify your identity directly.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your experience, analyze site traffic, and deliver relevant advertising.

🍪 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.

📋 Types of Cookies We Use

Essential Cookies (Always Active)

Required for the website to function properly. These cannot be disabled.

  • Session management and authentication
  • Security and fraud prevention
  • Load balancing and performance
Analytics Cookies (Requires Consent)

Help us understand how visitors use our website so we can improve it.

  • Google Analytics: Tracks page views, session duration, bounce rate
  • Heatmaps: Shows where users click and scroll
  • Performance Monitoring: Identifies technical issues
Advertising Cookies (Requires Consent)

Used to show you relevant ads on other websites based on your interests.

  • Facebook Pixel: Tracks conversions and enables retargeting
  • Google Ads: Measures ad performance and shows relevant ads
  • Retargeting Tags: Shows ads to people who visited our site
Preference Cookies

Remember your settings and preferences for a better experience.

  • Language and region preferences
  • Cookie consent choices
  • Display preferences (dark mode, font size, etc.)

⚙️ Managing Cookies

You can control cookies through:

Note: Blocking cookies may affect website functionality and your experience.

🔍 Other Tracking Technologies

  • Web Beacons (Pixels): Tiny images that track email opens and website visits
  • Local Storage: Stores data locally on your device for faster performance
  • Session Storage: Temporary storage that clears when you close your browser
  • Device Fingerprinting: Identifies devices based on configuration (limited use)

SMS/Text Messaging Privacy

If you opt in to receive text messages from Dominion Detailers, this section explains how we handle your mobile information.

📱 What We Collect

  • Mobile Phone Number: To send appointment reminders and service updates
  • Consent Records: Timestamp, method, and disclosure text when you opt in
  • Message History: Records of messages sent and received
  • Carrier Information: Mobile carrier for message delivery
  • Opt-Out Requests: Records of STOP commands and opt-out preferences

📨 How We Use Mobile Information

  • Send appointment confirmations and reminders
  • Notify you when our team is on the way
  • Send service updates and completion notifications
  • Send promotional offers (only if you separately opt in to marketing)
  • Respond to your text message inquiries

🔐 SMS Privacy & Security

  • We use secure, TCPA-compliant SMS platforms (Twilio, Bandwidth, etc.)
  • Your mobile number is never sold or shared for marketing purposes
  • We maintain detailed consent records to comply with TCPA and carrier requirements
  • Messages are encrypted in transit
  • You can opt out at any time by replying STOP

🚫 Opting Out of Text Messages

To stop receiving text messages:

  • Reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message
  • Contact us at (571) 304-5237 or [email protected]
  • Opting out of marketing messages will not affect transactional messages (appointment confirmations)

For complete SMS terms, see our SMS/MMS A2P Messaging Terms.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

🔒 Security Measures

  • Encryption: SSL/TLS encryption for data in transit; encryption at rest for sensitive data
  • Access Controls: Role-based access; only authorized personnel can access customer data
  • Secure Servers: Data stored on secure, monitored servers with firewalls and intrusion detection
  • Payment Security: PCI-DSS compliant payment processors; we don't store full credit card numbers
  • Regular Audits: Periodic security reviews and vulnerability assessments
  • Employee Training: Staff trained on data privacy and security best practices
  • Incident Response: Procedures in place to respond to data breaches

⚠️ Limitations

No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

🚨 Data Breach Notification

In the unlikely event of a data breach that affects your personal information, we will:

  • Notify affected individuals without unreasonable delay
  • Provide information about the breach and steps you can take
  • Notify relevant authorities as required by law
  • Take steps to mitigate harm and prevent future breaches

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

📅 Retention Periods

Data Type Retention Period Reason
Booking & Service Records 7 years Business records, tax compliance, warranty claims
Payment & Transaction Data 7 years Accounting, tax, fraud prevention
Marketing Consent Records Consent duration + 3 years Compliance documentation
SMS Consent Logs Indefinitely TCPA compliance, legal defense
Customer Communications 3 years Customer service, dispute resolution
Website Analytics 26 months (Google Analytics default) Usage analysis, improvement
Photos (Internal) 3 years Quality control, training, warranty claims
Photos (Marketing) Until consent revoked Marketing, portfolio

🗑️ Deletion

After the retention period expires, we securely delete or anonymize your personal information. You may request earlier deletion subject to legal and business record-keeping requirements.

📦 Archived Data

Some data may be retained in archived or backup systems for disaster recovery purposes. Archived data is not actively used and is subject to the same security protections.

Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children.

  • You must be at least 18 years old to book our services
  • If we learn we've collected information from a child under 18, we'll delete it promptly
  • Parents/guardians who believe we've collected their child's information should contact us immediately

International Users

Dominion Detailers operates in the United States (DC, MD, VA). Our services are intended for U.S. residents.

  • Data Location: Your information is stored on servers located in the United States
  • Data Transfers: If you access our services from outside the U.S., your information will be transferred to and processed in the U.S.
  • U.S. Privacy Laws: Your information is subject to U.S. federal and state privacy laws
  • GDPR: While we're not required to comply with GDPR (we don't target EU residents), we've adopted GDPR-informed practices where feasible

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

  • Notice of Changes: We'll post the updated policy on our website with a new "Effective Date"
  • Material Changes: For significant changes, we'll notify you via email or prominent notice on our website
  • Your Continued Use: Continued use of our services after changes constitutes acceptance of the updated policy
  • Review Regularly: We encourage you to review this policy periodically

Current Version: Effective January 1, 2025

Do Not Sell or Share My Personal Information

California residents and residents of other states with similar privacy laws can opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising.

What This Means

We don't sell your information for money. However, using tools like Facebook Pixel and Google Ads to show you relevant ads may be considered "sharing" under California law. Opting out will limit personalized advertising but won't affect our core services.

We'll process your request within 15 business days and send a confirmation. We also honor Global Privacy Control (GPC) signals from your browser.

Submit a Privacy Request

Exercise your privacy rights by submitting a request to access, correct, or delete your personal information.

🔐 Identity Verification

To protect your privacy, we'll verify your identity before processing your request. We may ask for additional information such as recent service dates or booking details. We'll respond within 45 days (extendable by 45 days if needed).

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Dominion Detailers
Mobile Detailing Services
Serving Washington DC, Maryland & Virginia

📞 Phone: (571) 304-5237
📧 Email: [email protected]
🕐 Hours: Monday–Saturday, 8 AM – 6 PM EST

For Privacy Requests:

We typically respond to privacy inquiries within 1-2 business days and complete privacy requests within 45 days.

© 2025, Dominion Detailers. All rights reserved.